No matter how terrific your product or service is — business success often hinges on your marketing strategy. If you feel you are getting left behind, we have some simple solutions to help you gain traction on your competition. Below are seven marketing hacks you can implement to better reach your target audience today. Unfortunately, […]
Facebook made many digital marketers shudder when they announced some significant changes to their news feed algorithms. In an effort to increase engagement, Facebook will be featuring content from friends and family over content from businesses and pages. The official reason for making the change was to go back to Facebook’s roots of bringing people together. That is one perspective, […]
Is your small business ready to start making Instagram a part of your marketing mix? Here is how we recommend developing an Instagram marketing content plan that most effectively promotes your business and attracts potential new customers. If your small business is ready to start making connections with your current and potential customers, Instagram offers a […]
If your inbox is inundated with boring, cookie cutter emails, then you are not alone. You can probably imagine that your potential customers are experiencing the same issues with their own email inbox. Let’s resolve to try innovative new email marketing strategies that differentiate our campaigns. Here are some ways to show your customers that […]
Are you ready to invest in your company’s organic visibility through improved SEO and social media marketing? As a small business owner you have great opportunities to take advantage of new standards and metrics in the world of digital marketing. Here is our take on where you want to focus your efforts in order to […]