Facebook Ads: 3 Pitfalls to Avoid and Tools to Overcome Them

Posted on Leave a commentPosted in Digital Marketing, Facebook, Social Media

Are you still considering whether to take the plunge in using your marketing budget for Facebook Ads? Consider these staggering statistics: Facebook clocks in 2.32 billion monthly users and 1.52 billion daily users. The average Facebook visit lasts approximately 20 minutes, while most users log an average of 35 minutes per day. During those days, […]

Facebook news feed changes

What Facebook news feed changes mean for small business owners

Posted on Leave a commentPosted in Digital Marketing, Facebook, Social Media

Facebook made many digital marketers shudder when they announced some significant changes to their news feed algorithms. In an effort to increase engagement, Facebook will be featuring content from friends and family over content from businesses and pages.  The official reason for making the change was to go back to Facebook’s roots of bringing people together. That is one perspective, […]