- 3Shares
Small business owners have marketing and sales tools at their disposal like never before. The ability to target your business or product marketing goes far beyond simple demographics. New digital marketing tools available through Facebook Business Manager allow campaigns to reach people who display online behaviors that are unique to your specific industry or participate in online activities that your target audience would show interest towards. For example, if you are a real estate agent from Roanoke, Virginia, you could not only target your Facebook advertising to people who live in Roanoke County and the surrounding areas, but you could also reach only people who earn more than $100,000 annually, have visited groups related to purchasing a new home, and who are most likely to click on an ad that leaves Facebook.
Using Facebook’s Lookalike Audiences, you can even use your current customer database information to target your current customers or other users who have similar characteristics and interests to your current customers.
Conversion tracking and re-marketing are now easier than ever using Facebook Pixel, which places a small piece of code on your site to track users coming to your website. Facebook Business Manager allows you to use this information to optimize your campaigns for the greatest results by tracking where they go while visiting your website and even re-marketing specifically to those users. The possibilities are endless and allow even small businesses to have detailed campaign analytics and make informed decisions about how to best spend their marketing dollars.
Ready to take the next step in your marketing? Contact us to discuss options that make sense for your business.