5 Keys to Improve SEO

Are you ready to invest in your company’s organic visibility through improved SEO and social media marketing? As a small business owner you have great opportunities to take advantage of new standards and metrics in the world of digital marketing. Here is our take on where you want to focus your efforts in order to improve SEO for your business and see tangible results from your digital presence.

 

1. Mobile Responsive

If your website is not already mobile responsive, the time is now to make this design switch. Google’s new SEO formula will soon be switching to a focus on mobile content first.

This moves the importance of your mobile content ahead of your desktop content, as we already know over 60% of all Google searches are done through mobile devices. Google is finally going to be making this a primary factor in their search engine rankings. It’s time to officially ditch the m-dot website URLs, and use a responsive design that offers the same content to both desktop and mobile users. Google offers a handy mobile site analyzer tool that will give you valuable design feedback for your website.

 

2. Optimized for Speed

When it comes to SEO, speed matters. Take advantage of opportunities to increase your page load speeds by utilizing sitewide caching and optimizing all images.

 

3. Backlinks to Your Site

At its core, SEO is about quality content and backlinks. Sites that offer quality content will organically receive backlinks from other content providers in the same industry. Sites with the greatest number of backlinks will be ranked higher than all others. If you have no organic content, it’s time to start developing regular, quality content for your website in order to create that trust and relationship with readers that results in sharing and social links to your content… and improved SEO for you.

4. Voice Search

The era of voice search is upon us. It’s time to start optimizing our websites for voice-activated searches, such as those that will be used with web-enabled speakers like Google Home and Amazon’s Alexa. It’s reported that by 2022 over 55% of households will have smart speakers in their home.  You no longer ignore the long-tail keywords that are characteristic of voice searches.  Intentional use of these keywords and creating the type of specific, complex content that answers the type of questions associated with voice search will most certainly improve SEO.

5. Video Marketing

Video sells. Period. With 45% of all internet users watching an hour of video each week on Facebook and YouTube, we know that this type of content is both engaging and highly shareable. In a world where SEO is driven by valuable content and backlinks, video is a required investment for your company. Google is paying more attention to video content and giving it prime real estate on their search engine rankings. If you have not already begun investing in video marketing, the time is now.

A few ways you can feature your content with video include how to videos, product demos, testimonials, live webinars, video blogging… and don’t forget there are more video platforms out there besides YouTube.  Vimeo, Facebook, and Twitter all offer opportunities to share video and drive traffic back to your website.

What is your next move to improve SEO, visibility, and bring in new customers for your company?