Is Pinterest the Missing Piece in Your Digital Marketing Toolbox?

We saw a quote recently that said, “I am going to be so productive today! Right after I scroll through all of Pinterest.” The good news? Now you can combine your work day with Pinterest! While this platform isn’t quite as big as some others, the users on this site browse through pins with an intent to buy, which could make it the missing piece to your digital marketing strategy. That alone is reason to start engaging those Pinterest boards.

Here are three ways this popular platform can help you promote your business and increase your brand awareness:

1. Promote Your Products and Services
   Since Pinterest is a visual platform, you can promote the products you sell. Share your images, add a price in the description, and you’re on your way. What if you only sell services? That’s okay, too! In this case, you just need to have eye-catching images and then great content that links them directly to your website. Anytime you can drive potential customers back to your website, you are setting yourself up for success.
2. Share Your Videos
   Video marketing is at an all-time high. You can make immediate connections with your customers, showing them the real side of you, giving how-to demonstrations, answering frequently asked questions, or giving a tip of the day. You can use videos to help promote your products and services, get your brand out there, and just make a connection with potentials.
3. Increase Your Web Traffic
   If you blog, you can use Pinterest to highlight those posts and drive people back to your website. As mentioned in Point #1 above, if you can increase your site’s traffic and users, you are that much closer to capturing that lead or making that sale. Use images that grab the viewers’ attention that can be pulled in when your blog post is pinned.

There are many ways to promote your business on Pinterest. It’s worth investing the time and effort to build your audience and, ultimately, increase sales. Try joining the world of pinning and reach an audience of savvy shoppers!

To discuss how your business can take advantage of this huge audience of Pinterest users, contact us and we can develop a digital marketing strategy that meets your needs.