Facebook – A Digital Marketing Powerhouse

Facebook isn’t just for personal use anymore. Small businesses can use this digital marketing tool and other social media platforms to promote their businesses in powerful and profitable ways. With the Facebook business page, potential customers can find your products and services, and if you are consistent in your postings and content, then your brand will become familiar and trusted .

If you haven’t created a business Facebook page, here are three reasons why you should consider doing adding that to your digital marketing repertoire:

1. You become real…

   By interacting with customers, you create connections and build trust. In a digital world, communication is vital to build trust and rapport. Maintaining regular contact, adding images, providing tips, and even non-business postings all work together to build a following of loyal supporters.

2. You can narrow your focus…

   With Facebook, you can target your audience and focus on them solely. When promoting your products or services, you can pinpoint a specific geographic location, age group, behaviors and interests, languages, etc. The targeting capabilities can narrow your focus to increase engagement and, ultimately, sales.

3. You can’t keep up if you don’t…

   When it comes to social media, you have to consider what your competitors are doing. By foregoing this digital marketing tool, you are potentially missing out on opportunities and revenue. With nearly two billion active Facebook users, your audience can more than likely be found there. So, if they are there and your competitors are there, where does that leave your business?

Adding Facebook for your small business can increase your brand awareness. By engaging with potential customers, you build relationships, and those can expand with the click of a button as your content is shared, so the connections keep growing. This is an incredible digital marketing tool that businesses should use to their advantage. If you don’t, someone else will.

To discuss how your business can incorporate this marketing gem, CONTACT US and we can help discuss a strategy that best meets your needs.